article. Unfortunately I think what happened is that the columnist conflated two things. One was the mocking hipster kids, and the other was something that happens to all of us; being seen in clothes that don't necessarily express your personality but utilitarian necessity. Sometimes you just need to run down to the store for a loaf of bread without checking to make sure that you're wearing the right number of rubber bracelets and that the sleeves of your Armani jacket are zhoozhed up enough to show them. And that's when the Patagonia fleece that your cousin gave you two Christmases ago comes out of the closet because it's handy and raining. Dog-walking clothes; heavy jeans with big functional pockets, off-brand black sneakers that you bought for $6.79 in a factory outlet store because when they get dogshit on them, you toss them. Or, as Bette Davis said in Cabin in the Cotton, "Oh, this old thing? Why, I only wear this when I don't care what people think of me." The columnist took the hipsters and the utilitarian dog-walkers and put them together and normcore had a name and a presence. And a philosophy that immediately broke into a dozen schisms.
this clever and funny blog post and a few other people talking about it, and that's it. The blogger walks you through the main schisms complete with hashtags like #seinfeldcore, and all in all I don't think she is seriously suggesting that anyone in SL actually try to dress normcore. In an environment like SL, that is a bubbling cauldron of fashion innovation far beyond the abilities of mere humans, no one is trying to sell me normcore. And that's really interesting.
So here's the idea that I found to have a SL application:
Normcore was about dropping the pretense and learning to throw themselves into, without detachment, whatever subcultures or activities they stumbled into, even if they were mainstream. "You might not understand the rules of football, but you can still get a thrill from the roar of the crowd at the World Cup."
In RL, if you're dressed normcore, you can have fun doing something without worrying if you'll ruin your expensive jacket. In SL, that's not an issue -- but our detachment can frequently keep us from enjoying fascinating things and people around us. If dressing normcore in RL helps people drop the pretense in SL, I'm for it. But just considering normcore as a philosophy has helped me drop my own detachment and do more fun things in SL, and I recommend that approach to you.